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Labora


Poster example and the accompanying grid behind it.

Animated example of the identity.




Unused proposal for a flexible logo system.
2021

Logo Update and rebrand for Labora

The existing logo got incorporated within the new identity. The arch became the main theme, originating as a visual cue from within the historical building Labora resides but also as a metaphor for wisdom, since it is an architectural feature which holds a lot of knowledge.

A grid was developed on which compositions with arches can be made, adaptable for a wide range of visual output. Definitely looking forward to develop more of this project in the near future.

Typefaces: Signifier from @klim_type_foundry & Stolzl




© Otis Verhoeve 2021. All rights reserved.